Data Security with the Big Boyz?

Another blog regarding data security and overall attitude toward internet and information technology concerns vs. safety. Basecamp, Salesforce, Google Docs, etc… Could cloud back-end computing powers like these feel enough temptation...

Another blog regarding data security and overall attitude toward internet and information technology concerns vs. safety.

Basecamp, Salesforce, Google Docs, etc… Could cloud back-end computing powers like these feel enough temptation to breach user data usage policies / ethics and take a peak at your information? Or what if they experience a breach from the outside? It should be noted, these 3 were selected simpling because of stature and range as web applications, not because of any personal issue I have encountered with these products.

As unlikely as it seems for the best of hackers to be able to penetrate these networks successfully and undetected, are you telling me it’s impossible for anyone of the millions of angry-vigilante computer science geniuses of the world to do it? For now I want to concentrate more on the internal archiving of client submitted data stored on a non-proprietary [to the client user] web application. Although the hacker bit should be discussed further at some point, if I forget to write about it make sure you don’t!

For the more curious and paranoid types, this will sound more perfectly plausible than it will to most others. However the normative perception isn’t always right, in fact it’s often mediocre… and historically often flawed: à la organized slavery or the so-called “righteous nature” of Patriot Act.

How safe is our info? I am an internet marketer, is my client list safe sitting in my Google Docs account? What about my company’s economic data in Salesforce, is it safe? How does one even define “safe”? What if it’s visible from the inside, but not being used against me? Or not being used to make ancillary profit by the company whose web application is storing it? Is it then something to just live with? I’ve always felt funny about giving my social security number and back account information to all these different “entities” in my life, but now I’m starting to sound like an older generation, internet novice living in a neurotic cocoon.

Or is it as simple as: “We don’t have a choice, we should trust them and save ourselves the headache of trying to resolve something inevitable!”

I’d still air on the side of caution with the most sensitive of materials. I mean no need for anyone to Stumble Upon to my birth certificate and passport, right :-/ ?

Not to be a pessimist, or as I prefer, a realist (my friends are laughing somewhere), but is it even really safe on the desktop anyway? Better yet, how much does this “data” matter in the grand-scheme of things? Is it supplementary to our identity? For some, is it our Identity? Where does it end? Could Mel Gibson make another conspiracy movie about the government raiding his mind and stealing his thoughts? Wait – DiCaprio already did that: Inception – Stealing Confidential Information.

I suppose my last thought is that although it is a legitimate concern to consider the layers of security and the potential embezzlement of our 3rd party web-app stored data, we all need to stop taking the over-rationalized world of information technology so damn seriously. Philosophically we can’t live as data-hypochondriacs, preëmptively protecting our precious data while losing access to such raw business tools (like the aforementioned), their bottom-line benefits, and significant pieces of sanity and competency in our behavioral cognition’s!
Stop and smell the roses more often than not, fill your hearts and minds with love not fear, BUT if your taken advantage of, find a really good hacker and go after the soulless companies that cheated you into your spiteful vengeance! … for the record I am not advocating hacking or the unlawful acts of breaching information technology securities, rather just practicing some colorful sense of humor ; – ).

Check out more on the internet and internet marketing practices from Bay Area Ensight Internet Marketing.

Until Next Time,

Mikey

Michael Bhrad Bay Area Web Design & SEO Consultant | Internet Marketing Consultant Profile :-)

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10 Ways to Write a Bad Blog

This is a piece evaluating the most important practices for establishing and maintaining a desirable, engaging, and successful blog. Everyone reacts better to Top 10 Lists, and since “avoiding mistakes” remains universally desirable,...

This is a piece evaluating the most important practices for establishing and maintaining a desirable, engaging, and successful blog.

Everyone reacts better to Top 10 Lists, and since “avoiding mistakes” remains universally desirable, why not present the topics this way?

Now some of these are obvious, some are subjective, but in my opinion this is how you avoid getting yourself in trouble when trying to make something meaningful (business or otherwise) out of your blog:

NEVER Expect Immediate Results: This is happening everywhere and that is the major reason why a large percentage of bloggers fail. Many bloggers come online unprepared and with the wrong set of expectations. They think blogging is a bed of roses and they only need to write one or two posts and begin to make money right away. Wrong!

NEVER Neglect the Interests of Your Readers: Some bloggers start gaining traction fast, and after a while they start to make their blogs gravitate around themselves. That is, they start talking exclusively about themselves, about the things they like, about how cool they are and so on. Big mistake. Your blog is about your the people who read it, not about you.

NEVER Neglect Updating Your Blog Regularly: You will see some bloggers telling you they want to be a pro-blogger, only to leave their blog without updates for weeks. If you can’t commit to updating your blog regularly, why would you expect people to commit to reading it regularly?

NEVER Ignore SEO: Nowadays, you will see many bloggers not optimizing their blogs for search engines, if you ask them why, they will say they don’t know SEO. The real answer, however, is “Because I am lazy.” Don’t be lazy and learn what you must if you want to make your blog popular.

NEVER Have An Unreadable/Unnavigable Site: Many people think blogging is all about your content. No! Blogging is far more than your content. You should work on making sure your site is easily navigable and that readers can easily get what they want without looking twice. Usability is a big factor on the web.

NEVER Conform to Being Another Blogger: This is so common among many bloggers nowadays. They no longer want to be themselves, they now want to be one popular blogger they know. It won’t sustain over the long-term, so stay real.

NEVER Create Enemies in the Blogosphere: Some new bloggers that if they attack other people or bloggers, they might create a buzz and increase their traffic levels. This might be true in the short run, but over the long term such attitude will create many enemies and burn yourself.

NEVER Plagiarize Another Blogger’s Content: This is funny but nowadays you will see many new bloggers who don’t even know the basics, and yet they start to scrape another bloggers content. Often times these people won’t even credit the source. You can’t get far with this attitude.

Yahoo Never a Search Company?

Finally defeated by Relevancy? Or is that just Irrelevant? A blog about a Email and Search company turned community hub-spot, and how simple rectangle will always rule search by itself.

Finally defeated by Relevancy? Or is that just Irrelevant?

A blog about an Email and Search company turned community hub-spot, and how simple rectangle will always rule search by itself.

What is Yahoo if not a search engine? In my inexperienced whimsical mind, Yahoo’s greatest reason for prominence in the internet world has been its email and Aol-style “Home-base” brand services. I suppose models such as these eventually allowed what we now call Web 2.0 to develop.

yahoo.com-homepage

Becoming a hub for email was key to many of the early internet Mongols, Yahoo certainly made their name there and built on that reputation with a continued effort to cater to entertaining their email clientele.

As many of us know on the client side, if it aint broke don’t fix it – excusing the slang, the point here is once we find something that works [and for free at that] it becomes second nature. As long as it continues to solve our problems while remaining cutting edge, our loyalty probably wont be tested.

Now maybe that rule doesn’t apply to all verticals, and it certainly isn’t the same for modern products/services as it was for some of the earlier “wild-wild-west” types (as far as competition and user expectations being factors), but the “Mongols” are still “Mongoling” on because of this dynamic. I wonder how many have Yahoo.com set as their browser homepage?

E-commerce Internet Evolution

The impact of THE INTERNET medium on business, social relations, and according future advancements could never have been measured as this grand! Could it have? Or is it? A blog on...

How the world wide wed has evolved

The impact of THE INTERNET medium on business, social relations, and according future advancements could never have been measured as this grand! Could it have? Or is it? A blog on what to make of the clear treasure turned uncertainly developing beast!

[youtube=http://www.youtube.com/watch?v=LW4X3b_j0eE]

After watching this video one should understand that we are still only within a small window of context in this growth. My point has lees to do with predicting the destination and more to do with understanding the direction of travel so to speak.

The 6 Actively Practiced Channels of E-Commerce Marketing:

  1. SEO
  2. PPC
  3. Social Media
  4. Affiliate
  5. Email
  6. Mobile